Michelob ULTRA partnered with us to create a multi-sport brand activation at a 3-day tradeshow, celebrating their global sponsorships in soccer, basketball, and golf. We took their vision and brought it to life, first through detailed 3D renders, then with full-scale installations that included a mini soccer field with a goal challenge, a basketball court featuring the Larry O’Brien trophy, and a golf simulator lounge. Each zone was designed to be immersive, visually striking, and true to the ULTRA brand, turning their tradeshow presence into an unforgettable experience.